The Consumer Protection Act 1986 is one of the most beneficent legislation of recent times and it is intended to promote and protect the interest of consumers. This Act is designed to safeguard consumers’ lawful interests against traders, suppliers, and other entities. Its primary objective is to ensure businesses provide adequate protection to consumers.
Personal selling is a highly distinctive word and the only form of direct sales promotion involving face-to-face relationships between sellers and potential customers. Personal selling is a flexible and extremely effective but costly form of sales promotion. It is a two-way communication or mutual communication.
Channel management is essential for a company to reach its distribution goals. By strategically coordinating, building relationships, and optimizing performance, businesses can use their distribution channels effectively to fuel growth and success.
Marketing intermediaries are essential in getting products and services from producers to consumers. They act as a bridge between the two, ensuring that products and information flow seamlessly.
The difference between advertising and personal selling lies in their approach and means of communication. While advertising addresses a broad audience through mass media, personal selling involves one-on-one interactions between sales representatives and potential customers.
Public relations practice is planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its public.