Consumer behaviour handwritten notes

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Consumer behaviour 

Impact of Globalisation on International Business

Importance of International Business Environment

Complexities of International Business

Multinational Companies Meaning and Definition

Consumer Involvement 

Modes of Entry into International Business

Impact of media on consumer Behaviour

Impact of social media on consumer behaviour

Elements of Motivation

Target Marketing

Word of Mouth Marketing

CONSUMER BEHAVIOUR

Process of Motivation

Brand Switching 

Customer Dissatisfaction

Brand Loyalty

Customer Satisfaction

Factors Influencing Consumer Behaviour

Consumer Rights

Role of Opinion Leaders

Consumerism

Role of Opinion Leaders

Opinion Leadership 

Psychological Field Theory

Cognitive Theory 

Gestalt Theory of Perception

 Types of Buying behaviour

Consumer psychographics

Psychographic segmentation

Consumer perception 

Self concept 

Difference between consumer and customer

Psychoanalytic theory of perception

Models of buying behaviour

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